Subscription Program Privacy Policy

Your Privacy

Thank you for visiting, or the Nuuly iOS or Android mobile apps (collectively, the “Site”), operated by URBN SR, LLC (“we,” “our,” “us,” or “Nuuly”). This privacy policy (“Policy”) outlines the information we collect about you on the Site, as well as information collected in connection with our rental and sale services (the “Services”) offered on the Site or when you otherwise communicate or interact with Nuuly, how we use the information and the choices you have to review, revise and/or restrict our usage of this information.

What Information Do We Collect?

Information You Provide to Us

We collect customer information in an effort to improve our customers’ shopping experience, to communicate with our customers about our products, services and promotions, and to enhance and improve the performance and accuracy of our operations and Site. When you subscribe to the Services, we collect your name, email address, mobile phone number, password, zip code, and payment card information. We also may collect information such as your date of birth, as well as sizing, fit and style preference information. If you post a photo to your account, we will collect that photo.

When you receive a shipment, we record what you keep and what you return. If you provide us feedback or contact us via e-mail or through the Site, we may collect your name, e-mail address or mobile phone number as well as any other content included in the message.

We also collect e-mail addresses including when you subscribe to the Services so that we can send you any necessary e-mail messages related to your subscription — such as a confirmation notice, as well as send you other information that we believe may be of interest to you. In addition, we maintain a record of your product interests, purchases and whatever else might enable us to enhance and personalize your shopping experience. We also monitor Site use and traffic patterns to improve our web site design and security, the products and services we offer and the way in which we offer them. We recognize that we must maintain and use customer information responsibly.

To serve you better and improve our performance, we may combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with select partners and others. By combining this information, we are better able to communicate with you about our products, special events and promotional purposes and to personalize your shopping experience.

Information Collected Automatically

Each time you visit the Site, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

  • Your IP address and approximate physical location, MAC address, browser type, operating system, device-identifying information, type of computer, and type of Web browser software, the specific webpages visited during your connection, and the domain name from which you accessed the Site.
  • Information about your browsing behavior, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other clickstream data.
  • We may use “cookies” of different types to recognize your computer/phone. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to the Site or other sites.

We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an e-mail opened, or links in the email utilized. In some instances, these technologies may allow us to match activities with particular users.

How Do We Use Your Information?

We may use information about you for purposes described in this Privacy Policy or disclosed to you on the Site. For example, we may use information about you:

  • To provide subscription services;
  • To process and fulfill your rental or sales orders;
  • To communicate with you about your subscription, purchases, a contest or sweepstakes you have entered, and your requests for information;
  • For editorial and feedback purposes;
  • For marketing and promotional purposes;
  • To create a statistical analysis of users’ behavior;
  • For content improvement;
  • To customize the content and layout of the Site;
  • To improve Site security;
  • To notify you about updates to the Site or the subscription program;
  • To respond to your inquiries;
  • To post your comments or statements on any blog or other online forum maintained on our Site; or
  • To take other actions in response to your inquiries or other website activities.

Sharing Your Personal Information

Nuuly does share information you provide to us when you participate in a sweepstakes with those companies with whom we have joined to offer these promotions as well as other companies whose promotions we think will interest you. We may disclose information about you to other members of the Urban Outfitters corporate family and as required by law. In the event that a store, division, assets or part or all of Urban Outfitters is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.

You can always update your personal information on our Site. Simply navigate to your account in the menu at the top of each page on our site, log in, and you’ll be able to edit or change your information. You may make a request for us to delete any of your personal information on file by sending an email to

We may also use various mechanisms to track activity on our Site, including cookies or web beacons, sometimes in connection with select partners. A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie. We use the information collected by these technologies to study use of our website, to refine and improve our customer service and performance, and to detect and prevent misuse or fraud.

We may use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising click here. We may also use the services of third parties to utilize these and other technologies to allow delivery of advertising that directly relates to offers that may be of interest to you. If, however, you’d prefer not to receive relevant banner advertisements from our third party partners, you may opt out at any time by visiting You may also delete cookies, including those associated with web beacons, by following the directions in your browser software. If you delete your cookies, use a different browser, or buy a new computer, some functionality of the website may change, and you may need to renew an opt-out choice if you have made one.

We do not share credit card information with third parties except for the purpose of processing your monthly subscription fee, payment for products you’ve ordered and as required by law. In addition, we may disclose credit card and other information we collect from you with an outside company with which we have contracted for their services to protect against fraud and the unauthorized use of credit and gift cards.

Our corporate parent’s and affiliates’ retail locations are equipped with video monitoring for security purposes, so we may capture your video image in public areas while you are shopping with us. Our Parent Company’s retail locations may also be equipped with iBeacons and Wi-Fi. An iBeacon is a device that transmits signals that can be used to detect your mobile device when you are in close proximity to the iBeacon. In addition, if your Wi-Fi is activated on your mobile device, we may detect your device and collect limited external signals sent by your device, such as the Media Access Control (MAC) address associated with your device. We use these technologies to learn about the customer shopping experience in our Parent Company’s retail locations, including which areas of the store our customers visit, how long they spend in certain areas, general traffic patterns, the customer experience at the point of sale, and how frequently customers visit our stores. We use this information to improve the shopping experience for our customers. We also use this information to provide offers and promotions that we think may be of interest to our customers which may at times be customized depending on where the customer is in the store. We do not read or in any way access your contacts, pictures, the messages you send or receive on your device, or any data that you enter into or create on your device. You may withdraw your consent to receiving offers and promotions at any time. We use third party service providers to assist us with these technologies. You may opt out of connectivity with our iBeacons by turning off the Bluetooth on your device, adjusting your device settings for your mobile applications to prevent the use of Bluetooth. You may opt out of the collection of information by Wi-Fi by turning off the wireless functionality on your device or visiting Where required by law, notices are posted at the retail locations if we are collecting video, using iBeacons or collecting information from your Wi-Fi enabled mobile device. Only authorized personnel are permitted to review the video and any data we collect from your device broadcasts. We retain images and data only for as long as they are required to fulfill the purposes for which we collected them.

Under 13?

If you are under the age of 13, you are not permitted to submit any personal information to us. The Site is intended for users who are 13 years of age and older. We do not knowingly collect information from individuals under the age of 13 without the verifiable parental consent.


We use industry-standard techniques on the Site to help to protect any personal information you have provided to us from loss, misuse or alteration. However, please be aware that no method of electronic storage can ever be 100% secure. Therefore as is the case with any organization, we are not in a position to guarantee the absolute security of your information. In this regard, we urge you to take every precaution to protect your personal data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.

Your California Privacy Rights

This Privacy Policy describes how we may share your information for marketing purposes, as described above. California residents are entitled to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us as explained below.

Policy Changes

We may periodically update this Privacy Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. By visiting our Site you agree to accept any changes made to this policy.