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Our Responsibility
Our Responsibility

Change Your Clothes

Nuuly was born to help you change your relationship with clothing—wherever you are on your sustainability journey, at whatever pace feels right for you. Small, repeatable actions make an impact, and it’s our responsibility to the planet to make sure that impact is a positive one. This is how we’re working to do that.

Circularity

Nuuly’s fashion ecosystem reduces the waste of one-off purchases and offers secondhand items a new life. For most of us, fashion starts and ends with a new purchase: an item is bought, worn, discarded and a new item is bought. Nuuly shifts fashion from a cycle of buying and discarding to a system that minimizes ownership and maximizes newness. Less cycle, more circular.

Rewearing + Repairing

  • Rewearing items—through rental—extends the life of clothing.

  • Rental garments are mended and stains are professionally treated and removed to further extend their lifespan.

  • Repaired rentals are hand inspected before returning to the shared closet.

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Recycling + Upcycling

  • Damaged rentals are repurposed and remixed via our Re_Nuuly line, reducing clothing waste.

  • Out-of-circulation Nuuly Rent garments are not discarded, they are resold through Nuuly Thrift.

  • Rental totes are responsibly recycled once no longer in use.

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Smart Packaging

  • Each rental tote replaces approx. 40 cardboard boxes.

  • Rental totes eliminate the need for poly bags or plastic hangers.

  • Rental totes are made from post-consumer plastic.

Rewearing + Repairing

  • Rewearing items—through rental—extends the life of clothing.

  • Rental garments are mended and stains are professionally treated and removed to further extend their lifespan.

  • Repaired rentals are hand inspected before returning to the shared closet.

1px ROW

Recycling + Upcycling

  • Damaged rentals are repurposed and remixed via our Re_Nuuly line, reducing clothing waste.

  • Out-of-circulation Nuuly Rent garments are not discarded, they are resold through Nuuly Thrift.

  • Rental totes are responsibly recycled once no longer in use.

1px ROW

Smart Packaging

  • Each rental tote replaces approx. 40 cardboard boxes.

  • Rental totes eliminate the need for poly bags or plastic hangers.

  • Rental totes are made from post-consumer plastic.

Consciousness

Building our brand consciously means keeping an eye toward the future when deciding what we do today. It means returning on our promise of fashion that’s gentler on the planet. And it starts with practicing good, sustainably-minded processes—from our washing machine to your doorstep.

Clothing

How we define sustainable Nuuly styles

  • Handmade: Small-batch styles made by 501(c)3 nonprofits and traceable products crafted by small businesses and artists under ethical conditions.

  • Eco-Conscious: Styles made with environmentally-friendly materials like Tencel, Lyocell, or Eurolinen, and/or produced under eco-conscious processes with certifications like Bluesign, USDA Organic, Fairtrade International and more.

  • Socially Responsible: Traceable products that directly support a 501(c)3 registered business, 1% for the Planet, or a certified community giveback program.

  • Circular: Hand-selected second-hand garments and individually upcycled pieces made from stock styles that have reached the end of their rental life-cycle.

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Cleaning

  • Over 70% of clothing is laundered in custom-built energy- and water-efficient wet washing machines.

  • We use non-alkaline and phosphate-free cleaning solutions in our wet washing process, which are gentler on the environment than household laundry detergents.

  • The remainder of our styles are dry cleaned in a PERC-free solution.

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Climate

  • Redirecting 1% of Nuuly Thrift revenue to funding CO2 removal technology through a partnership with Stripe Climate.

Clothing

How we define sustainable Nuuly styles

  • Handmade: Small-batch styles made by 501(c)3 nonprofits and traceable products crafted by small businesses and artists under ethical conditions.

  • Eco-Conscious: Styles made with environmentally-friendly materials like Tencel, Lyocell, or Eurolinen, and/or produced under eco-conscious processes with certifications like Bluesign, USDA Organic, Fairtrade International and more.

  • Socially Responsible: Traceable products that directly support a 501(c)3 registered business, 1% for the Planet, or a certified community giveback program.

  • Circular: Hand-selected second-hand garments and individually upcycled pieces made from stock styles that have reached the end of their rental life-cycle.

1px ROW

Cleaning

  • Over 70% of clothing is laundered in custom-built energy- and water-efficient wet washing machines.

  • We use non-alkaline and phosphate-free cleaning solutions in our wet washing process, which are gentler on the environment than household laundry detergents.

  • The remainder of our styles are dry cleaned in a PERC-free solution.

1px ROW

Climate

  • Redirecting 1% of Nuuly Thrift revenue to funding CO2 removal technology through a partnership with Stripe Climate.

Community

Our Nuuly community is as diverse and expansive as the selection of clothing we offer, and it only continues to grow.

Representation

  • Continuing to grow our selection of BIPOC-owned brands available at Nuuly Rent.

  • Ensuring diverse representation of models in race, size and age.

  • Enacting high standards for diversity across all Nuuly social channels.

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Partnerships

  • FABSCRAP: URBN is the new home for FABSCRAP’s Philadelphia fabric recycling plant, helping expand their reach and reduce commercial textile waste.

  • The Wardrobe: We partner with Philadelphia’s The Wardrobe, a non-profit working to eliminate clothing insecurity by outfitting people for work and life, donating out-of-circulation rentals.

Representation

  • Continuing to grow our selection of BIPOC-owned brands available at Nuuly Rent.

  • Ensuring diverse representation of models in race, size and age.

  • Enacting high standards for diversity across all Nuuly social channels.

1px ROW

Partnerships

  • FABSCRAP: URBN is the new home for FABSCRAP’s Philadelphia fabric recycling plant, helping expand their reach and reduce commercial textile waste.

  • The Wardrobe: We partner with Philadelphia’s The Wardrobe, a non-profit working to eliminate clothing insecurity by outfitting people for work and life, donating out-of-circulation rentals.

The future is #NuNotNew

Explore all the ways URBN’s family of brands is committed to a more sustainable future.

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